Washington Evening Journal

Fairfield Ledger   Mt. Pleasant News
Neighbors Growing Together | Sep 21, 2018

Sip & Shop! draws people to downtown

Sep 29, 2017
Jim and Peg Stephens of AInsworth taste some wine from the Wooden Wheel Vineyard of Keota during the first Sip and Shop event sponsored by Main Street Washington.

By Xiomara Levsen, The JOURNAL


The first Sip & Shop! event held in downtown Washington is considered to be a success.

Main Street director Sarah Grunewaldt was surprised but pleased at the attendance for the event.

“It was a little overwhelming,” Grunewaldt said. “I know the businesses were steadily busy all night long.”

An event page was created on Facebook, which Grunewaldt credits to helping spread the word about it.

“We had no idea what to expect,” she said. “We got a lot of buzz on our Facebook page about it — lots of chatter with all the businesses.”

By Wednesday afternoon, the event had 12,000 visits on Facebook.

“I never had that much of a reach and we probably gave away 250 to 300 wrist bands,” Grunewaldt added.

There were a lot of friends who came together to the event.

“We had people from Mount Pleasant,” Grunewaldt said. “People from Iowa City that drove down to be with their friends to hang out and get around the square.”

Eleven different wineries and one cidery from Fairfield participated, she added. Additionally, Hy-Vee provided wine of three businesses from wineries across the state.

Some wineries that were contacted couldn’t participate because it is harvest season.

“We’re fortunate that we got those 11 [wineries],” Grunewaldt added.

Charlotte Andersen with The Village was thrilled with the attendance Thursday evening.

“It’s going really well,” Andersen said. “We’ve had tons of people and they’ve been really happy.”

The Village also had models in the window displaying some of the clothing items available in the store.

“They each got about seven outfits to wear,” Andersen said. “They’re just wearing the basics underneath and throwing on a coat or cape, so they can do it really quickly in between.”

Aimee Enfield, owner of Jaz it Up! also had live models in her window. She said it was a super busy night for her.

“We’ve seen lots and lots of faces,” Enfield said.

She hopes this becomes an annual event.

“People have already said, ‘This is such a fun event I hope we can come and do it next year,’” Enfield said.

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